Pharma’s Conundrum: Designing Beyond Concept. Part 1 - Productive iteration

combat climate change, cut carbon emissions and reach our net zero targets.

You are welcome to come along..Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.Available to purchase at.At Bryden Wood, our work spans many sectors at the leading edge of technological innovation.

One rapidly growing sector with a pivotal role in the global energy transition is the construction of lithium-ion battery manufacturing plants for electric vehicles (EVs)..Battery manufacturers such as CATL, BYD, LG Energy Solution, Panasonic, and others are expanding their portfolios of complex new gigafactories.

These facilities handle chemicals, metals, and intermediate products with stringent safety and environmental control requirements, often in direct partnership with carmakers like GM and Tesla..

The costs and timescales associated with constructing such facilities are immense..Necessity sorted that one out.

Some businesses have struggled, but many more have found that working from home isn’t such a big deal and are wondering what all the fuss was about..In the built environment, we didn’t have time to wonder how two-metre social distancing might work, we just had to get on and do it.

COVID-19 forced our hand.We also had a tantalising glimpse of what car-free cities look like and, better yet, sound and smell like (even if things went back to how they were pretty quickly).. We know it can be done.